What in "The Persuaders" surprised you (or not)? Name one new thing you learned about marketing or politics from watching the film. Name one new thing you learned about yourself from watching the film, or one thing that the film reiterated about yourself.

There were many things in this documentary that suprised me actually. I have never watched a documentary that went so deep into the life behind marketing. The biggest things that suprised me was the organization that keeps track of everything about you. I found that to be highly shocking, but the fact that advertising companies use, buy, and trade that data is more scary. It makes you think, has my information been bought and sold by marketers and advertisers? Another thing that suprised me was the group sessions and individual question and answer trials that they use. The group sessions where they keep track of heart rates and brain activity was suprising. It is just amazing the lengths people will go for an advertisement. And lastly the next suprising and highly humorous thing was when a man was being questions about white bread and how he felt when eating it. He was asked if he ever felt lonely when eating it, and thought that it was an absurd question. The man is absolutely right in saying that, however the suprising thing was how serious the questioner was. I learned that markerters will go to any length to sell their product to the consumer. I learned that I am always a target for a product, even right now their are people cooking up schemes to sell to my demographic and age group.


"The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view, what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago?

I see alot of advertising, especially because I travel to New York City quite frequently. In the city, everything is promoting a product. Bill boards are everywhere you go and you are constantly being exposed to advertisments. I dont think that it's too much, I feel that its just right. I believe nowadays we are exposed to ten times more than people 20 to 30 years ago because of technological advancements. Today we have so much more technology. We have global connection to anything right at our finger tips dozens of times a day (computer, cell phone, etc.) Advertising is growing, but it is necessary in this ever expanding world.