The Vice President of Global Media, Shane McMahon has resigned from his position yet wikipedia still has him listed in his position with the company.
In the discussion tab this has already been reported. Wikipedia states that they will not change it because he is a family member of the family run bussiness and will always be a stock holder. They also reported that technically even though he has resigned he will stay with the company until January 1st. Once after January 1st has passed they will change the wiki and remove his title from the page.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association). Marketers try new and exciting techniques by using successful tactics to sell their product to the masses. In this particular case, the next big thing in search and rescue technology will be on display. Through Popular Science’s future products, the world has been exposed to the Microrobotic Fly. This single technological innovation that weighs only 60 mg will one day be the standard in reconning areas and searching and rescuing. Through specific marketing techniques such as shock and scare tactics, emotional attachment, branding, and specific product placement, the world will learn of the wonders of the microrobotic fly.
The Microrobotic Fly was developed by Dr. Robert Wood, a professor of micro robotics at Harvard University. This small, flying micro chip can buzz into areas that humans couldn’t or wouldn’t be able to go. This technological breakthrough can save not only people in dangers lives, but firefighters, police officers, army soldiers, and any other person in harmsway. This small fly can get into places that people would not be able to. Picture the horrific 9/11 tragedy happening again. If we had these Microrobotic Flies, we could send them into the area to pick up CO2, Thermal readings, and even Acoustic signs of breathing and talking to seek out and rescue human beings. Microrobotic Flies could also be used from a military standpoint. By sending out Microrobotic Flies, instead of having scouts on the front lines, we can send out these unmanned flies out to track enemy movements and strongholds. Instead of marketing this product to the general public, this product would be best suited for local police and fire departments, the military, and government officials. The regular soccer mom or working father might not have as much of a vested interest in this product as say a fire chief or army commanding officer. Through the use of branding, emotional attachment, shock and scare tactics, and product placement, the Microrobotic Fly will be an easily marketed product. The first marketing technique would be shock and scare tactics. Safety is a huge concern to all Americans, especially after 9/11 as stated before. Graphic images of battlefield scenes, and even terrorist attacks could spurn people to want to make these things become manufactured and given out to officials so they can save lives. By showing graphic images and then showing these Microrobotic Flies seeking out and rescuing people, it would be an instant hit. This ad would be another wake up call to people reminding them of the world we live in and how products like this can help.
The next marketing technique that I would use would be emotional appeals. For this technique to be effective, you would need to strike an emotional chord in the people you are trying to sell to. A need and passion for the product is necessary in this case. By showing individuals such as the elderly, a baby or child, or a wife or husband in need, a potential buyer could think of their loved ones and become attached and dedicated towards the product. By showing a scene of someone trapped in a burning building, under pounds of rubble, or even in a natural disaster, a consumer can attach their feelings to the characters portrayed because of their cognitive thoughts and feelings towards another person. The consumer would need to put their love of their loved ones over the price of the product. If the product is deemed necessary for the survival of life, people will flock to the product. Necessity is key to everyone’s life. If the point is made that you can save your family with this product, then the audience realizes that this product is necessary for their life.
And finally the last two techniques that would be great techniques to market this product would be branding and product placement. A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings. A brand is more than a name, design or symbol. Brand reflects personality of the company which is organizational culture. Look at brands like Nike or Gatorade, these brand logos help move product. If you think of Nike’s symbol, you think of the best most elite athletes known to man. If we could but a brand logo on the Microrobotic Fly, that brand logo could be synonymous with safety. And lastly, the final technique used would be product placement. Imagine seeing the Fly in a major motion picture or television show. We could expose the product to millions of people right before its manufactured so they can get a taste to exactly what it does and how it works. Imagine seeing a Fly in Transformers or The Dark Knight. It would be a license to print money and ship Flys. This futuristic product has the greatest and easiest ways to expose its abilities. By using techniques such as Scare and Shock Tactics, Emotional Appeals, and Branding and Product Placement, the Microrobotic Fly will be sold everywhere around the world. This product will be the gold standard of search and resuce. With this product everyone will be safer when disaster strikes.
What in "The Persuaders" surprised you (or not)? Name one new thing you learned about marketing or politics from watching the film. Name one new thing you learned about yourself from watching the film, or one thing that the film reiterated about yourself.
There were many things in this documentary that suprised me actually. I have never watched a documentary that went so deep into the life behind marketing. The biggest things that suprised me was the organization that keeps track of everything about you. I found that to be highly shocking, but the fact that advertising companies use, buy, and trade that data is more scary. It makes you think, has my information been bought and sold by marketers and advertisers? Another thing that suprised me was the group sessions and individual question and answer trials that they use. The group sessions where they keep track of heart rates and brain activity was suprising. It is just amazing the lengths people will go for an advertisement. And lastly the next suprising and highly humorous thing was when a man was being questions about white bread and how he felt when eating it. He was asked if he ever felt lonely when eating it, and thought that it was an absurd question. The man is absolutely right in saying that, however the suprising thing was how serious the questioner was. I learned that markerters will go to any length to sell their product to the consumer. I learned that I am always a target for a product, even right now their are people cooking up schemes to sell to my demographic and age group.
"The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view, what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago?
I see alot of advertising, especially because I travel to New York City quite frequently. In the city, everything is promoting a product. Bill boards are everywhere you go and you are constantly being exposed to advertisments. I dont think that it's too much, I feel that its just right. I believe nowadays we are exposed to ten times more than people 20 to 30 years ago because of technological advancements. Today we have so much more technology. We have global connection to anything right at our finger tips dozens of times a day (computer, cell phone, etc.) Advertising is growing, but it is necessary in this ever expanding world.
The original photo portrays the ex-President, George W Bush performing a socially deviant behavior by giving the middle finger. In the cropped photo it is just a picture of a leader of our nation, the cropping takes out the bad. This shows that you can alter the meaning and context of a picture just by using a medium. Anyone can alter a medium and people must remember that. They can change it for the better such as in this cropping, or they can make it terribly worse if they so choose.